Coworking has disrupted every aspect of our relationships with our built environment. It has challenged our values around ownership, tenancy, public and private space. But for something that is so important, it is so poorly understood. I wrote Coworking Inc. to fill the informational void around coworking and to orientate those interested to the movement.

In 2010, what had been a small grassroots movement hit a tipping point and started to grow exponentially. Coworking grew and transformed into a professional industry with tremendous momentum and impact. This transformation wasn’t an accident; it was the result of a perfect storm of events that I will explore in this book and use as an avenue to help readers understand the driving macro trends behind coworking and business in the social generation.

The title of the book Coworking Inc. alludes to the commercialisation of a highly social movement. In a few short years, coworking went from being a minor blip in the real estate industry to a force that represents a significant percentage of the office space in the world’s most important cities. In 2017, JLL (Jones Lang LaSalle, an investment management company) reported that 8 percent of all newly built office real estate in London had been occupied by coworking operators.