Coworking is unquestionably the most exciting development in real estate in the last several hundred years. To those interested in property and human psychology, coworking is a genuine object of fascination. Coworking has disrupted every aspect of our relationships with our built environment. It has challenged our values around ownership, tenancy, public and private space. But for something that is so important, it is so poorly understood. Coworking Inc. was written to fill the informational void around coworking and explain the origins, the present day and the trends guiding the future of the industry.
Coworking Is About Culture,
Real Estate Is Not.
That’s About to Change.
Coworking has disrupted every aspect of our relationships with our built environment. It has challenged our values around ownership, tenancy, public and private space. But for something that is so important, it is so poorly understood. I wrote Coworking Inc. to fill the informational void around coworking and to orientate those interested to the movement.
In 2010, what had been a small grassroots movement hit a tipping point and started to grow exponentially. Coworking grew and transformed into a professional industry with tremendous momentum and impact. This transformation wasn’t an accident; it was the result of a perfect storm of events that I will explore in this book and use as an avenue to help readers understand the driving macro trends behind coworking and business in the social generation.
Social Meets Commercial
The title of the book Coworking Inc. alludes to the commercialisation of a highly social movement. In a few short years, coworking went from being a minor blip in the real estate industry to a force that represents a significant percentage of the office space in the world’s most important cities. In 2017, JLL (Jones Lang LaSalle, an investment management company) reported that 8 percent of all newly built office real estate in London had been occupied by coworking operators.
Excerpts From The Book Coworking Inc
Why for generations have we fitted and discarded commercial fit-outs generating millions of tonnes of landfill waste per annum? Did we assume there was an infinite supply of natural resources or was it done for convenience?
Fractional Luxury and
By taking the focus away from owning, you are able to achieve more with your capital and enjoy a higher level of service, while paying less because you are only purchasing the quantum you need.
How 'The Cloud' Changed Work
The Cloud represents the democratisation of computer systems and technology that used to be prohibitively expensive. The Cloud transformed freelance and virtual work culture by eliminating the tether of premise specific networks.